SERENA ROTA
From a young age, I have always been drawn to the beauty and perfection found in the smallest things. As I grew older, this interest led me into the world of high-level hospitality, where I began working at the age of 17. After working at a prestigious hotel in Switzerland and earning an honours degree from the Faculty of Linguistics at the Università Cattolica del Sacro Cuore in Milan, I was thrilled to join the top catering company in Italy. This experience allowed me to learn about managing events of all kinds, from corporate to weddings and private parties.
It was during this time that I discovered my passion for creating memories that last a lifetime. Our lives are full of unforgettable moments, some of which may only last an instant. Ensuring that these moments are preserved in the memories of those who experience them has become my goal and my career.
Through determination and a desire to learn and grow, I was given the opportunity to coordinate and manage a prestigious location, which led me to work with weddings and private events. After several years, I realized that the connection established with the bride and groom goes beyond the typical venue-client relationship, and I decided to venture out on my own to offer couples the personalized attention and support they deserve.
I firmly believe that every wedding is like a movie, with amazing stars that need to shine and great direction to ensure a seamless production. On the big day, it’s challenging to be both the stars and the director. My role is to direct the cast, the unfolding of events, the setting, the scenic design, the music, and more. I work with carefully selected suppliers who reflect my style and philosophy, and my main qualities include dynamism, creativity, organization, and attention to detail.